Designed for both vertical and transversal markets, Digital Signage technologies are now mature and they are an answer to many issues. The solutions developed by GL multimedia are more specifically designed for Banks, Asset Managers and Corporates.
Digital Signage, a new way to communicate
Digital Signage comes from the United States with the reputation of a new media mostly dedicated to supermarkets and mall stores. Other types of businesses such as Banks, Insurance, and more generally any company organized in network are now interested in this new communication tool
Like any other new market, digital signage has generated the development of very heterogeneous solutions. Screens of varying formats have appeared in the most crowded places, from supermarkets to airports halls. The screen is the visible part of the digital Signage which is a successful combination of quality hardware, targeted message, good balance between information and promotion, attractive video support and above all an easy to use, reliable and efficient management tool.
GL multimedia offers packaged solutions including screens, media catalogue and a powerful Management solution.
Numerous applications
The ability to address captive audiences through flat screen displays offers a wide range of applications. It represents new communication channels designed for professionals to acces the public.
Messages delivered through digital Signage have a greater impact on their audience as they are brief and attractive. The messages can be made up of images, texts, multimedia animations and videos. The concept of Digital Visual Messaging is gaining more and more interest in the Communications and IT Departments of companies. Their impact is directly measurable and recent studies confirm the strong “visual impact” of Digital Signage.
Digital Signage versus traditional signage
Digital Signage generates positive feedback in terms of business and brand promotion. According to GL multimedia, which has a wide experience in this area, a message delivered on a TV screens has three times the impact of a leaflet. This is a very significant figure that confirms the main asset of digital signage solutions: they deliver the right message at the right time in the right place. The concept of digital media combines the advantages of a quality and innovating communication support with an efficient sales increase tool.
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